Sterling Reserve was created to fulfil the need  for a contemporary aspirational whisky in a very crowded Indian market.

With a consumer that has an eye for detail and a desire for something new and resplendent, Sterling Reserve was created, a design balancing reassuring old world whisky cues with exciting contemporary package design.

Deep rich blues and purples were used to great effect and silver detailing brings modernity to the Blue and gold taste enhancing effect to the Purple.

The interesting bottle design is based on the shape of a thistle and integrates the resonating shape label to great effect. It’s a technically complicated design but the effort is a resounding success with the brand winning best whisky brand in India every year since its launch.

Photos courtesy of Paintbox, Mumbai