Oriental Mist Rolling Tobacco was conceived as a brand to appeal to those in search of something less commoditised and engage in the golden era of Art Nouveau.

Rolling tobacco pouches are a great opportunity to engage the viewer in a story as the pack unfolds. Layers take you on a romanticised journey of bygone days and the rich colours bring a sense of the exotic. Using the earthy and warm tones of orange you get a sense of flavour from this pack and the distinctive Art Nouveau embellishment gives a premium feel and highly quality value.

The distinctive style enabled the brand to continue seamlessly through TPD2, where the iconic female was replaced with a monogram and holding device fitting for the era and no less elegant.