Limited edition packaging is a great way to engage current consumers and draw attention on shelf. These concepts were design for Ducal Cigarettes looking to express a ‘Thank You’ to their loyal customers and to share their charity initiatives.

Ducal is a regional cigarette brand that appeals to a male audience appreciating a bold cigarette with refined taste.

Exploring different expressions of ‘Thank You’ inspired by themes enjoyed by Ducal consumers I was able to design powerful eye-catching routes that made up a set of four inspired design expressions coming together as a limited edition range. 

The packs feel both celebratory and individual but balanced with the brand equities of the core brand I was able to showcase designs that the current consumer would find familiar and yet recognise as different and limited edition packaging.