This pinsa pizza brand is bringing authentic ancient Italian grain pizza direct to the consumer via home delivery and bake at home chef packs.

The double height pizza box packaging is created to enhance the brand experience and make consumer interaction memorable. The bake at home packs contain all the ingredients branded in small pots and the ready-made pinsa base for home assembly.

Enzo is a real person so it was only fitting that we explore a signature style route that conveyed his personality and enthusiasm for the product.

The bold green colour obviously inspired by Italy but chosen to be eye-catching and compliment ingredients and the fast food (green for go) world it inhabits.

The brand signature was required to be implemented across a vast range of items so boldness and simplicity with a big personality was key to this memorable design. Using a modern interpretations of a quality seal I created a round symbol that could be used with the logo or on its own across many graphic communications from the box itself to loyalty cards and aprons – the Enzo’s Pinsa Pizza is a mark of authenticity and quality.